57 Moradabad Brass Exporters Joined Poly9. None of Them Had a Digital Catalog Before.
What happens when the world's largest brass handicraft hub finally goes digital
Moradabad makes 40% of India's total brass and metalware exports. Candleholders, lanterns, planters, decorative trays — the factories here supply home decor stores from Chicago to Copenhagen.
Yet when 57 Moradabad exporters signed up for Poly9, every single one had the same thing missing: a digital catalog that buyers could actually browse.
The Way It Works Today (And Why It Doesn't)
Ask any brass exporter in Moradabad how they share their products with buyers. You'll hear the same answer: WhatsApp.
A 40MB folder of JPEG photos. Product codes in a separate Excel. Prices in a third file that may or may not be the latest version.
The buyer in New York has to download it all, zoom in on each photo, cross-reference the codes, and then email back asking for measurements they couldn't find.
Half of them don't bother. They move on to the next supplier.
What 57 Exporters Had in Common
When we looked at the 57 Moradabad-based companies on Poly9, the pattern was the same across all of them:
- Products that genuinely sell — many of these are established exporters with decades of craftsmanship behind them. Companies like S.A. Brass Collection, Globe Metal Industries, and International Brass Collection are not new to the export game.
- Zero digital presence for product discovery — not one had a browsable catalog that a buyer could find on their own, filter by product type, or share with a buying committee.
- Active buyers they couldn't reach — the Poly9 buyer database has over 1,100 verified home decor buyers in the US, UK, and Europe actively sourcing from India. Most Moradabad exporters had no way to get in front of them.
“We were sending the same PDF to buyers for three years. Nobody told us it wasn't working — we just assumed that's how the industry operates.”
What Changed When They Went Digital
The change is not just about having a prettier catalog. It is about what becomes possible once your products are discoverable.
When an exporter uploads their brass collection to Poly9:
- Buyers can find them. Poly9's buyer matching shows your catalog to verified US and European buyers actively sourcing in your product category — without you sending a single cold email.
- Buyers can share internally. A buyer in Chicago can send a Poly9 collection link to their merchandising team in 10 seconds. A 40MB WhatsApp folder cannot do that.
- You know who's interested. The buyer CRM shows which companies viewed your catalog, how long they spent on each product, and when they came back for a second look.
The Moradabad Opportunity Is Real
The 57 exporters we've connected with in Moradabad represent a fraction of the industry. There are hundreds of brass and metalware manufacturers in this city still running on WhatsApp and trade shows alone.
The craft is world-class. The distribution is stuck in 2005.
Moradabad's export trajectory does not need better products. It needs better visibility infrastructure.
A digital catalog is table stakes. Buyer matching, collection analytics, and quote tracking are what close the gap between a product that deserves to sell and a buyer who is ready to order.
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Start FreeWhat We're Seeing Across 2,846 Exporters
Moradabad is one piece of a larger picture. Poly9 currently works with 2,846 Indian exporters across handicrafts, furniture, textiles, and home decor — from Moradabad's brass clusters to Jodhpur's furniture makers.
The common thread is the same everywhere: remarkable products, invisible to the buyers who want them.
The exporters who fix their visibility first are the ones who break out of plateau revenues. The ones who keep sending PDFs keep waiting.
If You're a Brass Exporter in Moradabad
You do not need a photoshoot. You do not need a new website. You do not need to hire a marketing agency.
You need your products in front of the right buyers — and a system that shows you which ones are looking.
Start with Poly9's Collection Builder. Upload your product photos, organize them into a digital catalog, and let the buyer matching do the rest. The first collection takes under an hour to build.
The 57 exporters from Moradabad who signed up did not get a referral. They found us because they were searching for exactly this.
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