Why Retail Buyers Skip Your Rug Line Sheet
Five catalog problems that kill trade brand sell-in meetings before they start.
Why does a well-made rug collection fail to get a second meeting from a retail buyer? The answer is almost never the product.
Five Problems Killing Your Line Sheet
Material descriptions in supplier language, missing per-SKU certifications, inconsistent image formats, no collection narrative, and unstructured file layouts — each one individually costs deals. Together, they guarantee a pass.
Fix the Structure, Give the Product a Fair Shot
Retail buyers evaluate 30–40 line sheets per season in under eight minutes each. They're scanning for navigability. Fix the structure and the product gets a real chance.
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