Moradabad Metal Crafts & Exports
$600K exporter in the Moradabad brass cluster, stuck in a revenue plateau with 80% dependence on 3 buyers and no visibility into which trade show contacts were actually interested.
2.3x
Buyer Conversion Rate
What was holding them back
Moradabad Metal Crafts & Exports had been exporting brass and metal furniture for 22 years. But they were stuck at $600K in annual exports, with 3 buyers accounting for 80% of revenue. After each trade show, they sent catalog links to 30-50 contacts and heard back from 3. They had no way to know whether the silence meant no interest — or just no follow-up at the right time.
How Poly9 helped
The team switched from WhatsApp and PDF catalogs to Poly9's digital collections with Buyer CRM tracking. Every catalog link they shared now shows exactly who opened it, which products got the most attention, and who returned for a second look. They rebuilt their follow-up process around engagement signals instead of gut feel.
Buyer CRM tracking on every catalog link shared
Engagement-based follow-up replacing generic blast emails
AI-generated product photography reducing studio dependence
Digital collections for trade show and direct outreach
Measurable impact
2.3x
Buyer conversion rate vs. PDF catalogs
11
Catalog opens discovered from 34 past sends
2
Warm buyers recovered who seemed cold
80%
Less time wasted on uninterested contacts
“We sent 34 catalog links and thought 31 people said no. Buyer CRM showed us 11 had opened it. Two had spent more than 5 minutes on our products. We had written them off. We should not have.”
Export Director
Export Director, Moradabad Metal Crafts & Exports
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